Google plans to catch up to and surpass Microsoft Bing with new features using AI chat that will anticipate users’ needs.

Google Races to Compete with Microsoft’s Bing with Improved AI-Powered Search Functions

The ongoing competition to be the most popular search engine continues between Open AI and Google’s chatbots. And Google is really ramping up some extra features they plan to feature on their search engine platform as soon as next month. The article we found from explains how seriously the folks at Google are taking this competition. Google has long been the chosen way to have our questions answered. Perhaps Google got a little complacent?

According to The New York Times, the company is in the early stages of creating a search service that will attempt to anticipate what you want from it in hopes of offering “a far more personalized experience.” The project has “no clear timetable.” However, knowing that Google is also developing a suite of new AI features for its existing search engine under the codename “Magi.”

Other new additions “in various stages of development” include a Chrome feature dubbed “Searchalong.” It would allow a chatbot to scan the webpage you’re reading to offer contextual information. For example, if you were looking for a place to stay on Airbnb, you could ask the chatbot to tell you what to see and do near your planned accommodations. “GIFI” and “Tivoli Tutor,” another pair of experimental features, would allow users to prompt Google Image Search to generate images and converse with a chatbot to learn a new language. It’s worth noting many of these are features that Google has either demoed in the past or exist on other platforms like Duolingo. For instance, image generation is already available in Slides.

Google has assigned 160 engineers and researchers to get the Google search engine up to speed and competitive with Microsoft’s Bing chatbot search engine.

“We’ve been bringing AI to Google Search for years to not only dramatically improve the quality of our results, but also introduce entirely new ways to search, such as Lens and multisearch,” a Google spokesperson told Engadget when asked about the report. “We’ve done so in a responsible and helpful way that maintains the high bar we set for delivering quality information. Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.”

Google said it plans on releasing Magi next month.