More Companies Make the Jump into High Tech Training
For the past several years, high tech has been the bane of the working class in many ways. Robots have been taking away jobs by the tens of thousands, with more to come. But companies are also using high tech methods to improve job placement for those seeking employment. Virtual Reality and Augmented Reality are improving employment training a reality for many companies.
Enterprises like John Lewis, Costa Coffee, and others are using VR and AR for training and problem avoidance at work. According to a story on Essentialretail.com, AR has increased customer satisfaction as well.
Commenting on the department store retailer’s annual retail report, How We Shop, Live and Look, which was released last week, digital director Sienne Veit said the “positive reaction” to in-store AR tests earlier this year has whetted the appetite for further exploration.
“With the incredible advances in digital technology over the last few years, our focus is on using technology’s possibilities for creating fun, playful and genuinely useful experiences,” she noted.
By giving customers the AR experience of trying different shades of lipstick has proven to be a great success for John Lewis.
“The Virtual Lipstick Experience combined the expertise of our beauty hall partners with the very best in AR technology,” explained Veit. “The app gave a real ‘wow moment’ to customers and really helps customers make the right lipstick choice that suits them…Based on its positive reception, we’re now exploring more complex AR services to help customers visualize furniture items in their own space.”
Scott Thompson added a piece to essentialretail.com that focused on Costa Coffee adding tech to train their people. From the start of the coffee bean to the first sip by a customer is a tech journey they take their employees on.
Companies like Kentucky Fried Chicken, Walmart, ExxonMobile and more are using VR to place employees in real-time situations that they can be trained to address, without having to operate equipment or risk employee or s safety.
read more at essentialretail.com
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