Making Fashion Make Sense
In a story written for Microsoft, featured on WindowsCentral.com, writer Matt Brown explains how teaching students about virtual reality, AI, IoT and similar technologies helped them develop creative solutions for the fashion industry.
Microsoft and the London College of Fashion recently wrapped up its “Future of Fashion Incubator,” debuting a variety of cutting-edge concepts. Under their partnership, students were provided with the opportunity adopt upcoming technologies and apply them within fashion space. Following several months of workshops and developing innovative concepts, students pitched their creations.
The program set out to inspire individuals with new tools and overcome limitations through digital solutions. Leveraging Windows Mixed Reality, artificial intelligence (AI), and the Internet of Things (IoT), the show demonstrated how creative use of technologies.
By combining all these various pieces of the modern age of computing, Microsoft is expanding the number of people and the number of tools these people will have at their disposal to shake up the fashion world and any other industry.
The Internet of Things is shaping up as a natural in the creation of garments, allowing designers to seamlessly integrate technology and fashion. “Design by Data” leverages IoT to seamlessly add connectivity to garments and provide anonymous data back to designers. Using low-cost Radio-frequency identification (RFID) and Bluetooth Low Energy (BLE) chips in garments, the lifecycle of clothing can be tracked beyond production to collect various data affecting usage and longevity as a way of improving future product designs. It also gives consumers quick access to washing and fabric details and backstory on garments.
While the average user may see Microsoft for their consumer products, programs like these show the greater effect of their investments. In the right hands, these future-facing technologies can lay the foundations for some strong ideas–potentially reworking the standards for industries in the future.
The IoT program alone will save on labor costs, improve order billing and save on production efforts.