New OS Will Curtail FB, Google Access to User Info
Companies like Facebook, Google and advertisers will not have the same open access to Apple users who choose to use the new tools the company is rolling out in both its mobile iOS and desktop operating systems.
Safari users will be able to avoid advertisers using “fingerprinting,” or identifying the unique characteristics of a device they’re using, with the new Safari design.
Additionally, nation states, law enforcement and “bad actors,” or criminals who want to steal a user’s private information, will also find it harder to access it.
read more at fastcompany.com