WordPress.com is embedding AI directly into its editor, allowing site owners to redesign layouts, rewrite content and generate images through natural language commands powered in part by Google’s Gemini models. (Source: Image by RR)

Users Can Redesign Pages and Adjust Styles Using Conversational Language

WordPress.com is rolling out a built-in AI Assistant that allows users to redesign layouts, adjust styling, rewrite content, and generate images directly from inside the website editor. The assistant works contextually within a site’s structure, meaning it understands the existing layout and content before applying changes. Instead of writing complex prompts, users can issue conversational instructions like “make this section feel more modern” or “add a testimonials section below this.”

The AI, as noted in techcrunch.com, can modify block-based themes by adjusting layouts, colors, fonts, and page structures in real time. Users can also ask it to add new pages, such as contact forms, or rework sections entirely. However, the feature only works with WordPress block themes — classic theme users won’t see the assistant in their editor.

Beyond layout changes, the AI functions as a content editor. It can rewrite bios to sound more confident, translate sections into other languages, suggest headlines, check grammar, and even perform fact checks. The assistant integrates with WordPress 6.9’s collaborative block notes editor, where users can summon it by typing “@ai” and receive suggestions along with cited links to external sources.

For visuals, the tool taps Google’s Gemini “Nano Banana” AI models to generate new images or edit existing ones. Users can specify styles, formats, or aspect ratios directly from the Media Library via a new “Generate Image” button. The feature is opt-in for most users through site settings, though those using WordPress’s AI website builder will have it enabled automatically.

read more at techcrunch.com