Apple CEO Tim Cook hints at a significant iOS update as the company invests in generative AI. (Source: Photo by Chris Welch / The Verge)

Apple Readies Major iOS Transformation with Generative AI Features

Apple CEO Tim Cook has confirmed that the company is actively working on generative AI software features that will be rolled out to customers “later this year.” This announcement aligns with reports suggesting that iOS 18 could bring the most significant update in the operating system’s history. While Cook hinted at the significance of this upcoming release, he remained vague about specific details.

During Apple’s quarterly earnings call, Cook expressed the company’s commitment to investing in technologies that will shape the future, particularly artificial intelligence. He mentioned dedicating a substantial amount of time and effort to AI and hinted at unveiling more about their ongoing work later in the year.

Analysts attempted to extract further information, but Cook remained tight-lipped, emphasizing Apple’s approach of delivering results before discussing them publicly. The disclosure of upcoming AI software features suggests that Apple has ambitious plans to integrate AI across its software platforms, including iOS, iPadOS, and macOS.

Generative AI, which holds vast potential, appears to be a significant focus for Apple. While Cook refrained from divulging specific details, he emphasized the substantial opportunities that lie ahead for Apple in the realm of AI. The anticipation builds as Apple prepares to introduce AI-driven innovations in its software ecosystem later this year.