Unlike Older Groups, Gen Z Users Eschew Meta Brands over Gaming Experiences
The Metaverse still remains largely a concept as companies begin to jockey for space and roles within it. While Baby Boomers, Gen Xers and Millennials are open to the platform, it’s a different story for Generation Z. Gen Z is comprised of people born from 1997 onward.
In a survey published by Zipline:
- 85% of Gen Z respondents said that they “felt indifferent” about brands developing a presence in the metaverse. Apparently, the generation’s universal response to brands setting up shop in virtual worlds is a resounding ¯\_(ツ)_/¯.
- Generally, people just have other things to do than to check out a virtual land plot or shopping mall owned by Coca-Cola or Burberry: 83% of respondents across generations said their primary reason to use metaverse-ish platforms was gaming.
NFTs, on the other hand, rank pretty low on the list of things that get people interested in the metaverse. Less than 5% of respondents who engaged in the metaverse put NFTs as the main reason. NFTs also seem to be more of an older people thing: 84% of Gen X respondents said they would be at least somewhat interested in getting an NFT from their favorite brand, compared to 63% of Gen Z respondents.
While Meta hasn’t taken off with the younger adult generation, it is beginning to gain traction, according to the study. Immersive visual computing, including AR and VR, has a definite fanbase, with some analysts now estimating that Meta sold close to 15 million Quest 2 headsets since its release in 2020.
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