Perplexity has launched an AI-powered shopping assistant, Buy With Pro, alongside tools like Snap to Shop, streamlining e-commerce with seamless checkout and visual search, while rapidly growing its valuation to $9 billion. (Source: Image by RR)

Snap to Shop Lets Users Find Products With Photos, No Descriptions Needed

Perplexity has introduced an AI-powered shopping assistant called “Buy With Pro,” available to U.S. users of its Pro service, with plans to expand to other markets. The tool allows shoppers to research and purchase products directly on Perplexity’s platform, streamlining the online shopping process. Users can save shipping and billing information to enable one-click checkouts for select products, while purchases for unsupported items are redirected to merchant websites for completion. Perplexity describes this innovation as a major step toward creating seamless and enjoyable shopping experiences.

In addition to Buy With Pro, Perplexity offers a visual search tool called “Snap to Shop,” which lets users find products by uploading photos, eliminating the need for text-based searches. Snap to Shop displays relevant product recommendations powered by integrations with platforms like Shopify. As reported in pymnts.com, the platform also provides detailed, unbiased product cards tailored to the user’s search queries, ensuring transparency and objectivity in its recommendations.

Perplexity’s enhanced shopping experience is part of the company’s broader push to redefine online shopping with AI. With over 100 million queries processed weekly, the company continues to grow rapidly. This progress is reflected in its reported plan to raise $500 million in a fourth funding round this year, which would triple its valuation to $9 billion, a massive leap from its $520 million valuation at the start of 2023.

Perplexity CEO Aravind Srinivas emphasized the company’s goal to scale even further, targeting 100 million daily queries. By combining innovative shopping tools like Buy With Pro and Snap to Shop with AI-driven search capabilities, Perplexity is positioning itself as a leader in the AI-powered e-commerce space, delivering fast, user-friendly, and personalized shopping experiences.

read more at pymnts.com