Promise Studios, backed by Andreessen Horowitz and Peter Chernin, is set to revolutionize Hollywood by producing films and series powered by generative AI tools like its proprietary Muse platform, streamlining production and advancing creativity. (Source: Image by RR)

Generative AI Platform Muse Set to Revolutionize Film and Series Production

Promise, a startup backed by venture capital giant Andreessen Horowitz and former News Corp President Peter Chernin, is set to produce movies and series using generative AI tools, the company announced on Tuesday. The launch follows the culmination of a successful fundraising round, positioning Promise to innovate in Hollywood by leveraging AI to streamline content creation. The studio, as noted in reuters.com, aims to reduce costs and accelerate production timelines by integrating cutting-edge generative AI technologies into filmmaking.

Founded by industry veterans George Strompolos, CEO of Fullscreen; Jamie Byrne, a former YouTube executive; and Dave Clark, an AI artist, Promise is looking to capitalize on the rapidly expanding generative AI market. The company is collaborating with key Hollywood stakeholders to create a multi-year lineup of films and series, blending traditional storytelling expertise with advanced AI capabilities. This marks a significant step in the entertainment industry’s adoption of generative AI tools to redefine how creative content is developed.

Promise is also developing a proprietary production software for artists called Muse, designed to integrate generative AI across all stages of movie and series production. Muse aims to empower creators with tools to enhance their artistic processes while making production more efficient. This announcement comes amidst growing interest in AI tools across Hollywood, with companies like OpenAI introducing Sora, a text-to-video AI capable of generating feature film-quality visuals, and Adobe releasing its own video-generating AI model.

As AI continues to gain traction in the entertainment industry, Promise’s approach aligns with a broader movement to embrace generative AI as a transformative tool for storytelling. By leveraging advancements in AI, the startup seeks to build a bridge between technology and creativity, reshaping the future of film and series production while fostering new opportunities for collaboration between traditional filmmakers and AI innovators.

read more at reuters.com