OpenAI’s new ChatGPT Atlas browser aims to redefine web navigation through AI-driven automation, but early reactions suggest limited real-world benefits, sparking debate over the ‘agentic web’ and whether AI tools will ultimately empower or enclose the open internet. (Source: Image by RR)

‘Agentic Web’ Promises Convenience, Raises Questions about Control

OpenAI has entered the browser wars with the launch of ChatGPT Atlas, an AI-powered web browser designed to navigate and summarize the internet autonomously. The announcement, as reported in techcrunch.com, has prompted speculation about whether traditional browsers like Safari, Chrome or Firefox could soon face real competition — though early testers remain unconvinced. On the latest episode of the Equity podcast, hosts Anthony Ha, Max Zeff, and Sean O’Kane discussed the state of web browsing and the potential of AI agents to reshape how we interact with the web.

While OpenAI’s massive funding gives it a financial edge over past browser startups, hosts noted that history isn’t on its side. “Many companies have tried and ultimately failed to unseat the major browsers,” O’Kane said, emphasizing that it’s “impossible to make money on the browser alone.” Zeff, who tested Atlas firsthand, described only a “slight efficiency gain,” adding that at times users end up “watching the agent click around on a website,” a novelty that may not appeal to average users. The hosts agreed that for now, Atlas feels like a technological demo rather than a must-have replacement.

Still, the conversation hinted at a deeper transformation — one where AI agents increasingly mediate web experiences. Ha voiced concern that AI-powered browsers could weaken the “open web,” where users explore freely, in favor of closed AI systems that summarize or filter content. Zeff called this vision the “agentic web,” where AI assistants autonomously navigate, buy, or manage information for users. However, he cautioned that the current experience lacks a compelling reason for ordinary users to switch: “What’s the actual value proposition?”

Despite skepticism, OpenAI’s entry into the space marks a potential turning point. With deep pockets and a growing AI ecosystem, the company can afford to experiment without immediate profit pressure. As O’Kane put it, “They can just have it out there and let it take shape.” Whether Atlas evolves into a mainstream browser or remains a niche AI companion may depend on whether users truly want — or trust — an agentic web to do their browsing for them.

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